ABOUT VESPAIO
Vespaio is a new mixed-use community with 162 luxury apartments located in downtown San Jose. Developed by the Hudson Companies, construction was completed in August of 2020.
THE CHALLENGE
Vespaio was launching in the middle of the pandemic and facing stiff completion from two new communities still in lease up. Even before the pandemic the Vespaio leasing team was looking for new ways to reach today’s digital renters and gain a competitive advantage. They knew that integrating virtual tours into their community website and making the community ease to tour and lease online would be critical during the pandemic and well after. The challenge was how to integrate the tours in a meaningful way without creating additional work for the already swamped leasing team.
We knew we needed to leverage virtual tours to engage today’s digital renters and make the community easy to explore online.
Carra Theodore, Community Manager
GOALS
The Vespaio leasing team realized that their community website was the key to converting clicks to leads and driving traffic to the community. They wanted to engage renters and turn their community website into a virtual leasing center. The objective was to bring the community to life online and make it easy for renters to pre-tour units and find the perfect apartment right from the community website. The Vespaio leasing team was confident that making it easy for renters to shop, tour, and lease online would help them reach their leasing and marketing goals.
We were looking for an easy way to enhance our website and turn it into a virtual leasing center that could convert clicks to leads.
SOLUTIONS
The Vespaio leasing team chose to integrate our new digital leasing tools into the Vespaio community website and leasing kiosk. We worked with them to create custom leasing tools designed specifically to showcase Vespaio and turn the website and kiosk into powerful virtual leasing centers. Their new virtual leasing center featured:
Digital Leasing Center
Interactive Site Plan
Amenity Showcase
Neighborhood Showcase
Live Tour Calendar
Online Applications
Our new virtual leasing tools seamlessly integrated into our website and they were surprisingly easy to use.
We wanted to help renters quickly find the perfect apartment and make it easy for them to shop, tour, and lease directly from the community website.
DESIGN Objectives
The Vespaio virtual leasing center was crafted to show case the community and make it easy for renters to shop, tour, and lease directly from the Vespaio website and kiosk. It was designed to drive leasing results and meet seven key digital leasing objectives.
Help renters quickly explore, tour, and select their favorite floor plans.
Simplify the search and make it easy for renters to find the perfect apartment online.
Feature digital unit tours in an impactful way that combines tours with the key leasing information renters need when shopping online.
Incorporate an interactive site plan with digital tours and powerful search tools.
Provide real-time leasing information.
Bring the community to life online and let renters explore the community with interactive digital amenity tours.
Showcase neighborhood amenities and point so interest.
RESULTS
The Vespaio leasing team has reported exceptional traffic and leasing results since launching its virtual leasing center and optimizing its marketing campaign. Throughout the year Vespaio has dramatically outperformed its direct competitors with 203% more tours and 219% more leases. They attribute much of their success to their virtual leasing center. Maintaining the current lease rate advantage for an entire lease up would dramatically increase NOI, lower cost, and deliver a staggering ROI for the virtual leasing center.
CONCLUSION
The typical community website is not designed for today’s digital renters or the modern lease up. Converting your community website into an interactive virtual leasing center will:
Showcase unit design and community amenities in new ways that convey a sense of lifestyle and create a competitive advantage.
Bring your community to life online, engage renters, educate, and tell a compelling leasing story.
Increase traffic at the community and dramatically accelerate leasing performance.
Convert more clicks to leads and lower your cost per lead while improving marketing performance.
Drive highly qualified renters to the community. By the time renters visit the on-site leasing center they have pre-toured their favorite units, explored the community online, and are ready to lease.
Investing in your website and marketing campaign can have a tremendous impact on the success of your lease up and provide a staggering ROI. Even small increases in the weekly lease rate can show a tremendous return on investment.
REQUEST A DEMO
To learn more about turning your community website into a powerful Digital Leasing Center request a demo of our Digital Leasing Center.